Email Tools TLDR Vol. 1 ft. Stripo - Finding your next best email tools.

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The introduction of something new 💎

Hi there, Friend!

Today’s email is officially the launch of something we’ve been working on for a little while now.

We’re constantly on the lookout for stuff that will help our community on the email front. That is why we started Email Advice in Your Inbox in the first place.

To help email senders win at email.

With that in mind, we’re introducing this sporadic (for now) special feature we’ve called (🥁 drum roll 🥁)…

Email Tools TLDR 🔎

Our inaugural Volume features Stripo, friends of our community and the force behind one of the email games’ most renowned drag-and-drop and HTML email builders.

The team at Stripo recently released their AI-Assistant, which is a phenomenally cool and increasingly proficient GenAI modular email builder.

They’ve been kind enough to let us take it for a test drive to find out more about what this tool can do for email senders. We thought it would be criminal not to share our thoughts and experience with you as a valued community member, Friend.

Ready to explore a new favourite email tool?

(PPS: These are exclusive to our Email Advice in Your Inbox community. If you’d like to stop receiving these, simply hit this link or the preferences button to choose what you’d prefer to hear from us.)

More about Stripo

We’ve encountered a few brilliant email builder tools over the past few years, and we can begin today by saying that Stripo lists near the top as one of the best.

(Seriously. And they’re not paying us to say this either)

Though the native email platform builders you get are advancing at a rapid rate, the team at Stripo have been doing this for a while, and it shows.

Why do we say this? Well, in having used Stripo in the past, and through our recent journey into their GenAI tool, a few things have stood out that you won’t find just anywhere…

The speed of email design increases dramatically, especially when there are over 1600 prebuilt templates to choose from.

There’s also the option to switch between modular design and HTML, for you folks brave enough to code parts of your emails.

What works for us is that they’re integrated with 80+ ESPS and email clients, but exporting emails is also a breeze from what we’ve experienced.

There’s a ton more these guys do with their platform, but their most recent venture is into the world of generative AI.

And, so far, they’re off to a pretty solid start.

First impressions

When we were initially invited by Stripo to review their tool, we were a little sceptical to begin with.

Previous experiences with AI-for-email tools have been a little underwhelming, especially when it’s just some basic copy generation and, if you’re lucky, a few basic images.

Stripo certainly doesn’t give these vibes.

The testing experience began with a neat UI and surprising features. As you’re guided through adding a prompt and ideas, you’re served with various strategic elements like what type of email, how many in a sequence you’d like, and choosing target audiences.

There are some clever uses of email types for both end-consumer and B2B audiences, amongst others.

The creation journey

The next step in this process sets the stage for the email you’re about to begin editing, but not before making a few content and formatting tweaks.

This builder (cleverly) allows you to adjust the types of sections, content tone and structure, and the overall colour scheme of your email.

If this step is followed well, and the prompt is executed using the link to a website, landing page or product page, what you’re served is a self-conceptualised email on a platter.

It’s not perfect. But no GenAI is going to be for a while. This is where the email expertise you’re learning in Email Advice in Your Inbox comes in, doesn’t it? 😏

Editing made easy

The email then moves into its modular editing environment, where you’re given a multitude of features to choose from.

What makes it a lot easier than some email builders out there is that you have a solid foundation to build on from the work put in by the AI engine in the early stages.

We also encountered five features that stood out as things that aren’t easily available in most email platform builders:

• Real-time dynamic content: You don’t need to deal with the code to create interactive emails. There are AMP drag-and-drop blocks that let you add interactive elements like surveys, quizzes, and polls to your emails.

• Ability to push to various ESPs: You’re given the ability to push your emails to 80+ email service providers (ESPs) with just one click. The kicker? If you don't use an ESP, you can export email messages to your CRM through Zapier or Webhook, or push them to Gmail or Outlook. You can also download emails as PDFs, Images, or HTML files if needed.

• Custom fonts: You can upload custom fonts in less than 5 minutes and use them in your email designs. Tough to achieve in many email builders, and it’s critical to keep your emails on-brand.

• Email annotations: Stripo also features a convenient Gmail annotations generator. With this feature, you can provide your recipients with product images, sale start/end dates, and promo codes right in the inbox before they even open your emails.

• Creative themes: You can choose from a set of predefined CSS themes to instantly change the look and feel of your emails by adjusting fonts, colours, and button styles.
  
  (PS: The Stripo team also let us in on a secret! In future updates, they will include live template previews to allow you to select styles from your saved templates or generate them from your website link for better brand consistency. Simply click on the theme you want to apply, and its CSS will instantly style your entire campaign.)

Nifty, ain’t it?

Our overall impression

To sum things up: Stripo’s AI tools have massive potential where email is going.

With over 1,5 million users, they certainly have enough data to learn from user behaviour and take things to the next level as AI evolves in the email space.

We think 2 key improvements and additions can be made, but don’t impact the experience negatively in any way:

• Copy tweaking: This will improve as AI engines learn, but copy generation is still in its infancy. That said, this is crucial to be checked manually at all times anyway.

• Colour themes: These are limited to six options at the moment, so being able to adjust those or control hex codes could elevate that experience a little more.

Overall, the experience has been a good one, we can’t deny that!

If you’re looking to take your email game up a notch and build beyond the parameters of your ESP, then you have to check Stripo out.

Where to try Stripo?

As exhaustive as our quick review may have been, there’s a ton more information about Stripo’s neat GenAI email builder on their blog here.

Keen to skip the reading and get started?

Hit the button below to head on over and try a free trial of Stripo today 👇🏻

(FYI: This email is a completely free and unpaid publication. We may receive a stipend if you sign up for Stripo, but our views remain our own and are in no way influenced.)