What have we found to expand your email knowledge today?

Here are a few of our favourite links from across the email world, carefully curated just for you:

We’re also constantly on the lookout for new resources, news, tools and links, so hit us up if you’ve got something valuable to feature!

It seems like just yesterday that we saw the big Gmail changes impacting deliverability, or those iOS 18 updates, but the inbox providers have been back at it.

Don’t get us wrong - Changes like those we’re detailing this week are actually a good thing.

Good, not just to keep us email senders honest, but because these providers are keeping inbox experiences positive for their customers.

Still, keeping tabs on everything going on in the email world is near impossible, but that’s why you’re here, aren’t you?

Today, we’re providing a quick overview of what’s changed or is changing, along with a few helpful links to guide you.

Apple just shuffled the inbox deck (again). There are a few things you’ll want to begin accounting for in Apple Mail:

Inbox tabs are here

Apple now divides messages into Primary, Transactions, Updates, and Promotions (straight from Gmail’s playbook, we might add).

For you, that likely means your newsletter might no longer sit in the main inbox. Folks will begin moving things around, but keep an eye on what this does to your engagement levels.

AI summaries (and the death of preview text)

Those carefully crafted preheaders you’ve obsessed over? They’re, unfortunately, no longer guaranteed to show.

Apple can override them with a machine-generated summary, so you’re going to need to focus on your structure and content to help it along.

Newsletter bundling by sender

Instead of showing each email on its own, Apple can now bundle multiple emails from the same sender or type into one entry.

Unless a user taps in, only the most recent subject line is visible. You can see why this is a problem, especially for higher-volume senders or transactional emails.

What you can do about these changes:

For starters, your preview text and content strategy need to support those AI summaries.

Your content will also determine where your emails are placed, so engagement and intention are crucial.

Here’s a great article breaking down these and more iOS 26 changes.

These Gmail updates are subtle, but they could seriously impact your email strategy.

What’s changing?

The Promotions tab gets an upgrade

Gmail is making promotional emails more “useful” by letting users sort them by most relevant.

They’ll also add nudges (you know, those reminders that pop stuff back to the top of your inbox) to highlight time-sensitive deals and offers.

TLDR? Emails that drive consistent engagement will rise to the top, while less relevant senders risk fading into the background.

Purchase views are here

Gmail is introducing a new tab that gathers all purchase- and delivery-related emails into a single, streamlined view.

Order confirmations, shipping updates, and receipts will no longer be scattered through the inbox. This is huge for e-commerce, especially in Q4 when shopping volume spikes.

Managing subscriptions

This update hands users a tidy dashboard of the brands they hear from most, complete with a running tally of how often those emails show up.

And with just a couple of clicks, they can trim the senders they don’t care about anymore. A faster, cleaner way to unsubscribe (and a wake-up call for senders who aren’t bringing value).

What you can do about these changes:

Prioritise engagement over volume. If subscribers are clicking and opening, Gmail is more likely to boost you in “most relevant.”

You also want to be crystal clear about urgency (deadlines, expiring offers, or seasonal timing) so Gmail nudges work in your favour.

And lastly, this need not be said, but send good emails! You won’t have to worry about the subscription management page if folks are getting something from your emails.

Read this brilliant breakdown by Alison Gootee on the Mailgun blog for details.

Yahoo may not get as much airtime as Apple and Gmail, but its latest update is a big deal for your email deliverability:

Storage gets slashed

Yahoo dropped free storage from a massive 1 TB to just 20 GB. That’s a 98% reduction, bringing them closer to Gmail and Outlook limits.

The issue with this?

Many inactive or less engaged users are going to hit their new limits quickly. And when a mailbox is full, your emails are going to bounce.

You see the problem here?

What you can do about this change:

Firstly, don’t rush to delete Yahoo contacts (yet). Full mailboxes can be temporary, so retry your sends two or three times to your Yahoo segment, then pause or suppress those bounced subs if they continue bouncing.

This is also another great reminder to keep a closer eye on your bounce reports (especially your Yahoo segment) in the coming months.

Use this moment to tighten your list hygiene. Remove the deadweight and protect your sender reputation.

Here’s a great article breaking this down by ZeroBounce.

The best thing to do is to work through these changes and the impact they have systematically.

We’ll cover more on these and strategies we’ve found that work, but until then, keep sending good emails!

We’ve all got one, don’t we? That one chair you leave tomorrow’s chores on, consciously ignored because, hey, why do something today when you can do it tomorrow?

Even though we’re not trying (and failing) to hit inbox zero, that “snooze” button really is akin to that chair now at this stage of the year.

Thanks to our friend, Jay, for this gem on LinkedIn.