We have people with phenomenal skills who form part of this community. Today’s expert feature happens to be one of them.

Allow us to introduce Sabhudin Murtic, a LinkedIn and value creation expert and member of our community, hailing from the beautiful country of Bosnia and Herzegovina

LinkedIn is a place of immense audience growth potential for email senders of all walks; however, the approach is becoming a little formulaic.

But, in reality, it doesn’t quite work that way now, does it (unless you buy into all the nasty bro-marketing-hacks that guarantee overnight baller status)?

Saba believes that value begins with a personalised, value-based approach, and that’s what he’s sharing today to help our community guide their approach to lead magnets and LinkedIn engagement to seriously drive their offer home.

Don’t get stuck in a quantum pattern, doing the same thing and hoping for better results - Get stuck into Saba’s system and learn from what he’s curated for us today.

It’s time to ditch the lame LinkedIn free game for good.

Let's be honest about what's happening to our collective LinkedIn feed right now...

It's turning into a digital flea market.

Scroll for 30 seconds and you'll see:

(Okay, I may be embellishing on the last one, but the truth is, it sounds like magic, right?)

But everyone's giving away something, right?

So here's the brutal truth nobody wants to admit:

Most people collect these freebies like digital hoarders and never implement a damn thing.

Your pipeline isn't converting because you're attracting collectors, not buyers.

Your LinkedIn feed has become a place where people share tons of 💩

(You know, those free guides that nobody reads, blueprints that nobody follows, and systems that nobody implements).

And here's what's happening to you when you play this game:

But your bank account? Crickets.

Look, I'm not totally against this approach (with some caveats).

I used to do the same. I learnt this the hard way. I even managed to convert a few leads.

But the truth is, I become all things to all people. I accept the offers that I can’t scale with.

And this left me stuck on a low-revenue base and a diminishing email list for months.

I was doing everything the "gurus" told me to do:

But my content looked like everyone else's. My results... average. My energy, most of all, pretty depleted.

Here’s where I decided to change my strategy and stop playing the freebie game entirely.

Instead of casting wide nets hoping to catch anyone with a pulse, I began engineering conversations with people who actually had problems I could solve.

The goal?

Create something personalised that cuts through the noise and creates real conversations with real people who have real budgets (or future value for my email audience).

Wanna see how I approach this? Read on.

Here’s what I chose to change:

Instead of hoping random people download my stuff, I identified people that fit my ICP and ideal audience, built relationships by engaging with them, and then sent them personalised items of value that solve their specific problems.

A DM trumping a lead magnet, if you will.

My goal was to invite them into my world and lower resistance while offering actual value based on what I was engaging them with.

If you start doing this, you also start building up a repository of useful stuff you can repurpose and tweak to suit whoever you’re sending to.

The difference?

You know who you're talking to and what they actually need.

Want a framework to build on and personalise things to help you grow?

Step 1: Find something that fits

The goal here is to identify one key strength you have or offer, and how you can turn that into something personalised that you can share.

Think about it carefully: Will what I’m building actually help my audience, or am I guessing? This is where you need to know who you’ll target so you can build it for them, not you.

Step 2: Mine for potential

You don’t want to attract tyre-kickers”, friends…You need to look for people to connect with who fit your ideal customer, because you’ll eventually want to have them part with their cash for what you offer.

Those folks grabbing your offer just because they can often aren’t the ones who need it. The exact method to build lists that eliminate tire-kickers before they enter your world.

Step 3: Relationships first

You need to first add value and show folks why working with you makes sense. If you (sleazily) drop a pitch or newsletter link 5 minutes after connecting, you’ll just be making bad friends.

Trust is earned, but this gives you time to learn what your connections need and how to build something they’ll pay for in the long run.

Step 4: Personalise the heck out of it

A lead magnet is designed to attract. A personalised value-bomb is designed to convert. Give some thought to your approach and if what you’re building makes sense for whoever you’re sharing it with.

Here’s an idea: Feed your ideal audience and LinkedIn feedback (roles and titles, area, common problems you’ve identified, wins you see, etc) into your favourite LLM and ask it for ideas - The robots can guide you here.

Step 5: Track it all

Yes, monitoring metrics and conversations can be hard work, but you can’t improve something if you aren’t measuring it.

This doesn’t just mean stats. Track conversations, follow-ups to folks, and follow through on what you’ve promised - Even if it’s just your time.

Step 6: Create a little more

Not just directly for these folks, but for those out there who may need your offer in the future. LinkedIn can be used for so much more than lead-magnet-engagement-bait.

The best way to back your offer is to show off expertise. We know you lurk, so why not post or comment with something of value? You’ll massively reinforce your message.

Step 7: Confirm, don’t convince

Closing offers and growing your list doesn’t come down to you telling people you’re good; it begins by showing them they should care.

You’ll have built an audience of value doing this, over chasing freebie-seekers with generic rubbish. It takes time, but it’s time well spent.

This could be your path to breaking free from the LinkedIn flea market.

If you want to stand out, grow your list and increase your ability to monetise your audience, these are the steps you’ll want to drill into to make that happen.

Power to you,

Saba

P.S. Don’t forget to sign up for Saba’s brilliant newsletter, Grow With The Flow, to read more about his insights and knowledge.

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Time to build some engagement (and an email list)

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Your friend in email,

Des💌