Email Advice from A Friend - Anatoly Zaslaver

The backstory

Ever heard of LinkedIn Profile Flow Research? It’s a proven framework that works like this:

Banner → Tagline → Featured → Content → Experience

When I first visited Jade’s LinkedIn page, I was struck by a rare combination: Stunning visual appeal, high-quality content, and impressive professional achievements.

But it wasn’t just her profile that stood out - it was her results. Jade’s consistent monthly growth of at least 25,000 followers added even more weight to the impression. Her page wasn’t just a profile; it was a story of success in motion.

Opens, Clicks & Email Delivery

Jade’s email list boasts over 80,000 subscribers with a 53% average open rate and 9% click-through rate - excellent results for such a notable email list size (versus industry standard open rates).

Her sign-up flow is straightforward yet incredibly effective, proving that great storytelling can still get you to the inbox and keep you there.

Content Structure

Jade’s content is simple yet impactful, earning her an average of 35,000 impressions daily over the last two years.

What sets her apart? She combines creativity, cultural depth, and bold ideas to keep her audience engaged.

Here are examples of her best-performing content on LinkedIn:

• Quotes: A 15-word quote = 4,476 likes, 157 comments, 298 reposts.

• Carousels: 7-9 slides with intriguing visuals and an original quote = 2,373 likes, 214 comments, and 247 reposts.

• Text Posts: 200–230 words paired with engaging images or videos.

Jade’s “magic” lies in her ability to reflect on her roots and challenge conventional ideas.

Cultural flavour is something that Jade leans into with her Italian heritage; not just translating phrases but infusing charm and authenticity.

Examples like L’appetito vien mangiando in her writing make for clever use of this ("Appetite comes with eating.")

Contrarian takes also illustrate that she isn’t afraid to challenge norms with bold, thought-provoking ideas.

This combination of cultural depth and contrarian insights grabs attention, compels her audience to pause, and sparks meaningful conversations.

She applies the same approach in her newsletter, distilling powerful ideas into just 370 words.

Each issue plants a seed of thought, encouraging readers to rethink and reassess seemingly trivial concepts.

So much more to cover

Before this email gets too long, there are 3 more core pillars that Jade implements really well, and if you’d like to find out how she’s growing by 30,000 followers a month, then you need to read on:

• Find out how Jade has passed 150,000 followers in just 5 months here.

• Learn how Jade monetises her emails and content effectively here.

• Why applying these principles matters to you here.

(You’ll need to sign up for Anatoly’s emails to read these - We can vouch that his emails are a phenomenal source of email learning).

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